Marketing teams

Give Your Team a Dashboard, Not Another Spreadsheet to Chase

Give your team live visibility into campaigns, spend, and content status, built from the spreadsheets they already keep updated.

Build Your First App Free

Illustrative campaign dashboard

Q3 campaign performance

Combine campaign ownership, spend position, content delivery, and reviewed performance in one stakeholder-friendly view.

Overview
Records
Team access

Spend to date

$42.8k

Budget remaining

$17.2k

Assets at risk

3

Category breakdown

Current period
Paid search 82%
Paid social 67%
Events 43%
Content 36%

90-day trend

Recent activity

Fall product launch

Paid social ยท 71% of budget used

On track

Customer webinar

Landing page approval overdue

At risk

Partner newsletter

Copy review scheduled Thursday

Planned
Illustrative app preview. Your fields, views, and permissions are generated from your workflow and connected data.
01

What Marketing Teams Build With GoodTaco

  • A Campaign Tracker Your Team Actually Updates - Turn a campaign spreadsheet into a shared tracker with status, owner, and channel in one place, instead of chasing the latest version in email. Marketing Tracker is one of GoodTaco's core starting templates.
  • A Marketing Dashboard Built From Your Real Spend Data - Give leadership a live marketing dashboard showing channel spend and remaining budget, pulled straight from the sheet your team already keeps updated.
  • Content Calendars Stakeholders Can Check Themselves - Coordinate content calendars, launch checklists, and asset status in one shared view your whole team, and stakeholders outside marketing, can check without pinging you for updates.
  • Self-Serve Performance Reporting - Build a marketing reporting dashboard so stakeholders can check campaign and lead performance themselves. Just describe the view you need (for example, "show total spend by channel this month with a trend line for the last 90 days") and GoodTaco builds it directly from your data.
How it works

How It Works

  1. 1

    Connect Your Sheet

    Securely select the marketing spreadsheet your team already uses. GoodTaco reads the columns and structure automatically.

  2. 2

    Describe What You Need

    Tell GoodTaco what your team should be able to do: track campaigns, search records, approve budget requests, or view a live dashboard.

  3. 3

    Share With Your Team

    Publish the app and share access today. Your data stays in Sheets, and you refine the app anytime as your workflow changes.

02

Why Marketing Teams Choose GoodTaco

  • Launch in Minutes, Not Sprints - Skip the engineering ticket queue. Describe what you need, and GoodTaco builds a working app from the spreadsheet you already have.
  • Your Spreadsheet Stays the Source of Truth - No migrating campaign data into a new system your team doesn't trust yet. GoodTaco builds on top of the sheet you're already keeping current.
  • Share Safely - Built-in authentication and role-based access mean stakeholders see a clean dashboard, not raw rows of data, and not edit access they shouldn't have.
  • Scales With the Campaign - From a five-person launch team to a company-wide reporting view, the same app handles both without a rebuild. Explore more on the Features page.

Built From the Sheet You're Already Keeping Updated

Campaign trackers, spend logs, content calendars: whatever your team runs in Sheets, GoodTaco can turn into a dashboard everyone actually opens.

Build Your First App Free
Common questions

Marketing dashboard software questions answered

Do I need a developer to build this?
Not at all. GoodTaco was created specifically for marketing teams without technical backgrounds. Simply explain what you want in everyday language, and the platform generates the app using your current spreadsheet.
What happens to my Google Sheet once I turn it into an app?
Your sheet stays exactly where it is. GoodTaco reads from and writes back to it, so it remains the source of truth your team already trusts. You're not migrating data anywhere new.
Can I control who sees or edits the data?
Yes. Every app ships with built-in authentication and role-based access, so you can decide who can view a dashboard versus who can add or edit records.
How is this different from just sharing the spreadsheet with stakeholders?
A shared spreadsheet exposes every row and formula to everyone with the link. GoodTaco gives stakeholders a clean marketing dashboard instead: the view they need, without edit access to raw data or the risk of someone breaking a formula.
We tried a BI tool before and it was overkill for our team size. Is this different?
Most marketing dashboard software is built for teams with a dedicated analytics function. GoodTaco builds a lighter version directly from the spreadsheet your team already has, no data warehouse, no BI license, no analyst required to maintain it.
Can GoodTaco pull data from more than just my spreadsheet?
GoodTaco supports six live sources today: Google Sheets, Airtable, Jira, Smartsheet, Zendesk, and Zoho CRM. Connect multiple sources only after field definitions and update behavior are understood.
Will this replace our existing marketing tools?
Not necessarily. GoodTaco is built to fill the gap between a spreadsheet and a full custom tool - most teams use it alongside their existing marketing stack rather than replacing it outright.
Is this secure enough for company-wide reporting?
GoodTaco provides built-in authentication, role-based access, and audit logging. GoodTaco's SOC 2 audit is in progress. Your team should still review the specific data, roles, and configuration before deployment.
Can non-marketers on my team use the finished app?
Absolutely. The platform is built specifically to give stakeholders outside your immediate team, such as leadership, sales, and finance, a clean, self-serve view, completely removing the need for spreadsheet access or specialized training.
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